Our philosophy for serving students is the same as Harvard or Ohio State, and that is we're mission-driven. The mission of, say, Harvard is to serve a certain sector of the population and their mission is not to grow. And that's true of higher education in general. The reason the University of Phoenix exists at all is that is that all of those various (universities) and their missions did not provide access to a large number of students who are capable and wanted access to higher education. And that's our mission.This university fills a need for training Americans for new careers as we continue to ship manufacturing and service jobs overseas. But the University of Phoenix doesn't fulfill other traditional university functions like basic or applied research or being the intellectual center of their communities.
For-profit universities haven't posed much of a threat for the traditional university model in the US. But in the long run as people get more comfortable with the virtual world of the internet, universities with a large on-line presence might radically change higher education as we know it.
Meanwhile India has a shortage of trained professionals as the country explores how to best address its higher educational needs. Germany on the other hand is focusing on encouraging high-level research by establishing elite universities, graduate schools and research clusters.
So how did the University of Phoenix get their name on the football stadium? The same reason the White Sox play in U.S. Cellular field—corporate sponsorship. At least we don't put corporate logos on the fronts of our jerseys like the European footballers.