In 2014, I wrote a blog post about a fake company Elfdrive.
With a near record-setting investment announced last week, the self-driving car service Elfdrive is the hottest, most valuable technology start-up on the planet. It is also one of the most controversial.
The company, which has been the target of protests across Europe this week, has been accused of a reckless attitude toward safety, of price-gouging its customers, of putting existing cabbies out of work and of evading regulation. And it has been called trivial. In The New Yorker last year, George Packer huffed that Elfdrive typified Silicon Valley’s newfound focus on “solving all the problems of being 20 years old, with cash on hand.”
It is impossible to say whether Elfdrive is worth the $117 billion its investors believe it to be; like any start-up, it could fail. But for all its flaws, Elfdrive is anything but trivial. It could well transform transportation the way Amazon has altered shopping — by using slick, user-friendly software and mountains of data to completely reshape an existing market, ultimately making many modes of urban transportation cheaper, more flexible and more widely accessible to people across the income spectrum.
It was a spoof on Uber but now it looks more like Tesla, expect that Tesla's market value is over half a trillion, about six times larger than General Motors.
The post was really about self-driving cars which I thought at the time would be commonplace by 2020. We are mostly there but there are issues of silent communication between drivers or between a driver and a pedestrian on who goes first that's hard to duplicate for a self-driving car. There is the paradox that if we make a car that will always stop if someone runs in front of it, then some people will run in front of it.
There is also the man-bites-dog problem. Any person killed by a self-driving car will be a major news item while the person killed by a human-driven car while you've been reading this post will never be reported.
We'll get to self-driving cars eventually, it just won't be all at once. We're already have basically self-driving cars on highways and in many other roads as well. As the technology improves and people see that it's safe at some point people will say, "So why do we even need the steering wheel anymore?"