- If a blogger posts about a product that she got for free then she must disclose that she got it for free. (Applies to guys also.)
- There are no such laws for traditional media.
- What problem is this trying to solve? Did Lance get a free copy of some textbook, twitter about it, and it sold 1,000,000 copies? Or did Alaska Nebraska twitter about (say) a car she got for free and it sold alot? And if she did, so what? If the book or car is terrible then Lance's and Alaska's credibility will go down and people will stop following them. Thats how the free market is supposed to work. But does it?
- Lets say that the evil trying to be prevented here is that Alaska Nebraka takes the car as a bribe and gives it a good review. Should that be illegal? And if so, why is that okay in old media? Because nobody pays attention to old media anymore?
- If Lance just took straight-up-cash to write a good review, is that illegal?
- If I get something for free, do not acknowledge that I got it for free, and TRASH IT on the blog, is that illegal?
The wallet that Lance blogged about here is AWESOME!!!!!!!!!!!